- In 2007 Google invested $4.4 million (BusinessWeek.com, 11/29/07) in a genetic screening company called 23andMe. The company was started by Anne Wojcicki (wife of Google co-founder Sergey Brin), and her business partner. 23andMe, for a price of $1000 will "help you read and understand your DNA. After providing a saliva sample using an at-home kit, you can use our interactive tools to shed new light on your distant ancestors, your close family and most of all, yourself." So they're taking the fun approach of the DNA analysis, that of getting to know your ancestors.
- Google recently invested (amount not disclosed) in Navigenics too, a company that takes a different approach for DNA testing. You send them a sample of your saliva and they will test it against several possible diseases and send you results that you can share with your physician to see what caution measures could be taken.
- While their investment in these companies is declared to be purely financial, a Google spokesman told that they wanted to invest in these companies because they have a common mission statement with Google's, which is to organize world's information and to make it universally accessible. So, through DNA analysis there will be a lot of information gathered, which seems would fit into the "organizing and sharing" mission statement.
You can read the article for full details, but the basic idea remains: Google started to show interest into the DNA analysis/organizing/sharing field. I wonder what will Microsoft do, because for sure they're not going to be left out of an expanding industry.