Busy day for Yahoo yesterday, after announcing the acquisition of IndexTools they've also issued a press release to say that they're partnering with ... Google. Well, not a partnership in the true meaning of the word actually, as they say it it's a test they're doing by providing Google Adsense ads through their network instead of their own Yahoo Publisher Network ads, under certain terms:
The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!'s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will be limited to no more than 3% of Yahoo! search queries
This is definitely interesting, as the deadline Microsoft set until it will try to takeover Yahoo approaches (April 26th). It seems that they're in search of support to face Microsoft's tactics, and not only they're partnering with Google, but also there are mentions they will merge with AOL (that already displays Google Adsense ads in its network). So instead of waiting for the inevitable to happen, they're struggling. Good luck Yahoo, as you'll need it - Microsoft didn't take any actions yet (except that they're unhappy with this ad partnership with Google that seems to set a monopoly on the search ad market) and nor has Google issued any press release regarding the partnership with Yahoo.
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