May 2, 2008

iPhone-mania reaches Google

Google announced several updates these days for iPhone users (oh, and iPod Touch), and if you're thinking why the answer is simple: next search engine battle field. Google, Yahoo and Live Search all offer services for mobile devices, because they all know that the next market with a huge increase is going to be the mobile search market (if not already huge). So it makes sense to expand as much as possible, even if this means customizing their services for particular devices (iPhone in this case): Google for iPhone, Yahoo for iPhone. Live Search does not offer a service specially for iPhones, mainly because it would be promoting the products of a competitor.

Ok, what's new from Google regarding the iPhone:
  • Google News edition for the iPhone - to access it simply go to http://news.google.com using your iPhone. Using your iPhone you can see Google News sources and even watch associated YouTube content where available.

  • Google for the iPhone goes internationally - The modified Google interface for the iPhone and iPod Touch is now available as a localized service for "33 new markets and 16 new languages, from Argentina to New Zealand, from Swedish to Chinese". I'm not that thrilled about Google's localization services, but I guess many others like it, since it was included. You can access it here: http://www.google.com/m/i (don't worry, Google will localize it automatically).

  • Google for the iPhone can be used with an Apps domain too. To access it go to http://www.google.com/m/a/YOURDOMAIN (using the iPhone of course, and also YOURDOMAIN is your actual domain name).
  • Gmail has a new look on the iPhone and offers new functionality: Auto-complete when composing, Automatic refreshing, Faster load times when viewing email.